BOOM SHACK-A-LAK® is a nicotine pouch brand created to shake up the industry with unapologetic flavour, rich identity, and unmatched vibe. Our mission is simple: redefine oral nicotine through bold taste, smooth satisfaction, and sound-powered soul.
We don’t just deliver nicotine we bring the noise. Each pouch is a hit of personality, crafted for those who move differently, think louder, and live on their own beat. With six standout flavours and strength options that fit your pace, BOOM is built for tastemakers, music heads, and anyone tired of the generic.
This is where flavour meets legacy. This is BOOM.
BOOM SHACK-A-LAK was born out of rhythm, rebellion, and one legendary voice: Apache Indian. The name comes straight from his iconic 1993 hit—a global anthem that fused reggae, bhangra, and street sound into something unforgettable.
That same energy powers our brand. From Birmingham sound systems to worldwide stages, Apache’s influence shaped a movement of cultural crossover. Now, that legacy lives on through pouches made for impact. BOOM is more than a tribute it’s a continuation of a sound, a story, and a spirit that refuses to be quiet.
We’re here to honour the past, own the present, and amplify the future one pouch, one flavour, one BOOM at a time.
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