From Sound System to Shelf: The Story Behind BOOM SHACK-A-LAK

When music meets bold innovation, something powerful happens. That’s the origin of BOOM SHACK-A-LAK—the nicotine pouch brand inspired by Apache Indian’s iconic global anthem. But this isn’t just a tribute. It’s a full-fledged flavour revolution with roots in sound system culture and high-impact design.

Apache Indian—a pioneer in reggae, bhangra, and global rhythm—has toured the world, starred in Bollywood and Hollywood films, and built a legacy of uniting cultures through sound. Today, that legacy powers BOOM, a nicotine brand that shouts its purpose in six bold flavours.

The name itself—BOOM SHACK-A-LAK—is a declaration. Loud, proud, and unforgettable. Just like the original hit, each pouch is made to energise, elevate, and resonate across tastes and personalities.

By combining Apache’s cultural credibility with premium formulation, the brand hits different. It’s not just a product—it’s a movement built on music, flavour, and fearless identity.

With flavours like Bubblegum, Mint, and Lemon Citrus, BOOM SHACK-A-LAK channels everything the song represents—joy, rhythm, rebellion, and unity. It’s nicotine done differently. And people are taking notice.

As the pouch industry continues to grow, BOOM offers something new: a heritage-driven product with flavour built on real roots.